Starbucks overhauled its rewards program in this month, and customers noticed immediately. The coffee chain replaced its long-standing structure with a three-tier membership system sorting members into Green, Gold and Reserve categories based on Stars accumulated in 2025, according to Axios. The update took effect...
Technology has long shaped how people order meals, but in 2026 it is beginning to govern how restaurants define value. That is the central finding of the PYMNTS Intelligence January 2026 B2B and Digital Payments Tracker, “Value-Driven Innovation: How Restaurants Are Adapting to Digital Expectations.”...
Starbucks is preparing to launch an updated version of its loyalty rewards program. Beginning March 10, the coffee chain will offer a three-tiered rewards structure, with “Green,” “Gold” and “Reserve” levels each offering new, exclusive benefits, the company announced at its Thursday (Jan. 29) 2026 Investor Day....
United Airlines grew its loyalty revenue by promoting loyalty rather than rewards, an executive said Wednesday (Jan. 21) during the company’s fourth quarter earnings call. The airline’s loyalty revenue saw year-over-year increases of 10% for the fourth quarter and 9% for the full year of...
February 24, 2026
Technology has long shaped how people order meals, but in 2026 it is beginning to govern how restaurants define value. That is the central finding of the PYMNTS Intelligence January 2026 B2B and Digital Payments Tracker, “Value-Driven Innovation: How Restaurants Are Adapting to Digital Expectations.” The report documents an industry recalibration driven by leaner household […]
December 29, 2025
Watch: How Smart Basket Redesigns the Economics of Loyalty Brands and merchants are competing for consumer attention in an environment flooded with offers, ads and incentives. Loyalty programs remain a...
October 28, 2025
Watch more: Digital Shift: FIS, David Keenan Loyalty used to be emotional — a bond forged between a shopper and a brand. Today, it feels transactional, fragmented and costly. Merchants...
July 11, 2025
Co-branded debit rewards are helping companies boost loyalty and customer engagement, Galileo Financial Technologies CEO Derek White writes in a new PYMNTS eBook, “Halftime 2025: Charting the Future of Payments.”...
August 24, 2026
Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70 million. The new company lets American businesses earn rewards on all payments, bank transfers and credit cards included, Pay.com said in a Monday (Aug. 24) news release. “At a time […]
January 29, 2026
Starbucks is preparing to launch an updated version of its loyalty rewards program. Beginning March 10, the coffee chain will offer a three-tiered rewards structure, with “Green,” “Gold” and “Reserve” levels...
January 21, 2026
United Airlines grew its loyalty revenue by promoting loyalty rather than rewards, an executive said Wednesday (Jan. 21) during the company’s fourth quarter earnings call. The airline’s loyalty revenue saw...
May 29, 2025
Airlines JetBlue and United have teamed to merge aspects of each other’s loyalty programs. The partnership, dubbed “Blue Sky,” is designed to make it easier for travelers to find flights,...
