Loyalty Programs/page/2 news and trends

Starbucks Rewards Backlash Highlights Retail’s Shift Away From Points-Based Loyalty
Loyalty & Rewards // March 20, 2026

Starbucks overhauled its rewards program in this month, and customers noticed immediately. The coffee chain replaced its long-standing structure with a three-tier membership system sorting members into Green, Gold and Reserve categories based on Stars accumulated in 2025, according to Axios. The update took effect...

Loyalty Programs Drive Nearly Two-Thirds of Restaurant Delivery Decisions
ResTech // February 24, 2026

Technology has long shaped how people order meals, but in 2026 it is beginning to govern how restaurants define value. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Starbucks Brings Back Tiered Rewards Program
Loyalty & Rewards // January 29, 2026

Starbucks is preparing to launch an updated version of its loyalty rewards program. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

United Airlines Distinguishes Between Loyalty, Rewards Programs
Loyalty & Rewards // January 21, 2026

United Airlines grew its loyalty revenue by promoting loyalty rather than rewards, an executive said Wednesday (Jan. 21) during the company’s fourth quarter earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Interviews & Exclusives
Loyalty Programs Drive Nearly Two-Thirds of Restaurant Delivery Decisions

February 24, 2026
Technology has long shaped how people order meals, but in 2026 it is beginning to govern how restaurants define value. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Checkout Becomes the New Battleground for Loyalty Dollars

December 29, 2025
Watch: How Smart Basket Redesigns the Economics of Loyalty Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

FIS Says It’s Time to Make Loyalty Smart Again

October 28, 2025
Watch more: Digital Shift: FIS, David Keenan Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Debit Rewards Are Retail’s Next Game Changer, Says Galileo

July 11, 2025
Co-branded debit rewards are helping companies boost loyalty and customer engagement, Galileo Financial Technologies CEO Derek White writes in a new PYMNTS eBook, “Halftime 2025: Charting the Future of Payments.”...

Quick Reads
Pay.com Raises $28 Million to Bring Rewards Platform to US

August 24, 2026
Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70 million. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily […]

Starbucks Brings Back Tiered Rewards Program

January 29, 2026
Starbucks is preparing to launch an updated version of its loyalty rewards program. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

United Airlines Distinguishes Between Loyalty, Rewards Programs

January 21, 2026
United Airlines grew its loyalty revenue by promoting loyalty rather than rewards, an executive said Wednesday (Jan. 21) during the company’s fourth quarter earnings call. Get the Full Story Complete...

JetBlue and United Link Loyalty Programs Under ‘Blue Sky’ Banner

May 29, 2025
Airlines JetBlue and United have teamed to merge aspects of each other’s loyalty programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...