Loyalty Programs/page/2 news and trends

How True Religion’s Data-Driven Approach Powers Customer Loyalty and Holiday Campaign Success

November 27, 2024
The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers
Blockchain // November 27, 2024

The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,” in collaboration with Solana, the loyalty market is projected to exceed $24 billion in revenue within the next five years,...

Cardless Raises $30 Million to Continue Developing Co-Branded Credit Cards
Investments // November 26, 2024

Cardless has raised $30 million in a funding round to support its continued development of co-branded credit card and loyalty products. The company will also use the new funding to hire talent in engineering and operations and expand in the major retail, eCommerce and small...

Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
Restaurant innovation // November 05, 2024

In its Q3 earnings call on Tuesday (Nov. 5), Yum! Brands pointed to the more than 2 million orders through voice AI at its Taco Bell restaurants as an example of how its brands use tech to reach consumers. Yum! Brands is the parent company...

Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
Restaurant innovation // November 04, 2024

In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...

Interviews & Exclusives
The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers

November 27, 2024
The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,” in collaboration with Solana, the loyalty market is projected to exceed $24 billion in revenue within the next five years, and brands are racing to tap into blockchain’s potential to […]

All Signal, No Noise: How Item-Level Data Brings Retail and Banking Intelligence Together

July 31, 2024
There’s plenty of competition in the retail and banking sectors. But there’s no good reason for them to compete with each other, as both face mounting pressure to enhance customer...

5 Metrics to Elevate Your Loyalty Program

July 04, 2024
Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among any brand’s metric to measure...

Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands

June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity...

Quick Reads
Cardless Raises $30 Million to Continue Developing Co-Branded Credit Cards

November 26, 2024
Cardless has raised $30 million in a funding round to support its continued development of co-branded credit card and loyalty products. The company will also use the new funding to hire talent in engineering and operations and expand in the major retail, eCommerce and small and medium-sized business (SMB) markets, Cardless said in a Tuesday […]

Albertsons Sees 24% Growth in Digital Sales Amid Expanded Offerings

October 15, 2024
Albertsons Companies saw its digital sales increase 24% during a quarter in which its identical store sales increased 2.5%. During the quarter ended Sept. 7, the food and drug retailer...

Ascenda Adds Uber to Grow Rewards Network

September 19, 2024
Rewards network Ascenda says it is getting bigger with the help of Uber. The company announced Thursday (Sept. 19) that it was expanding its network to let its FinTech and...

Starbucks and Marriott Team on Loyalty Rewards

June 18, 2024
Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott Bonvoy members and Starbucks Rewards...