For Peloton, intensifying efforts to enhance its subscription-based model, reduce member churn and increase engagement are foremost among its goals for 2025. While the company recorded a slight decline in overall subscriptions in its second-quarter results released Thursday (Feb. 6), it is making notable strides...
Peloton appointed the co-founder of Apple Fitness+ to serve as its new leader. Peter Stern, who joins the digital fitness brand from a position at Ford, is slated to become president and CEO beginning Jan. 1, according to a Thursday (Oct. 31) press release. “Peter...
Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we were hitting some diminishing return in our previous strategy, because we’ve been talking to the same people with very similar...
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers. During last week’s fourth-quarter earnings call, Interim Co-CEO Karen Boone addressed this topic. “I’d say...
March 17, 2025
It was another week of volatility on Wall Street –—and another week that saw our CE 100 Index subsets marching in lockstep. All components of the Index were lower as trade wars and tariffs roiled markets, and overall, the CE 100 names were 3.3% lower, which was worse than had been seen in the […]
August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....
August 26, 2024
The tail end of Q2 earnings were good to several companies on the CE 100 this week. The Index ended the week of August 23 up 2.6%, led by the...
August 22, 2024
Despite a solid financial footing and promising strategic innovations, Peloton’s fourth-quarter results reported Thursday (Aug. 22) expose a troubling reality: a dramatic plunge in subscription numbers. The company’s ambitious upgrades to...
October 31, 2024
Peloton appointed the co-founder of Apple Fitness+ to serve as its new leader. Peter Stern, who joins the digital fitness brand from a position at Ford, is slated to become president and CEO beginning Jan. 1, according to a Thursday (Oct. 31) press release. “Peter is a seasoned strategist with a track record of driving […]
September 20, 2024
Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we were hitting some diminishing return...
August 20, 2024
Users of select Peloton products can now read their Kindle books on the screens of those products while exercising. This new feature is available to Peloton members in the United...
August 13, 2024
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit...
