Rakuten news and trends

Rakuten AI Agent Offers Card Users Spending Insights

February 19, 2026
Rakuten
Bilt and Rakuten Integrate Rewards Programs
Partnerships // November 06, 2025

Bilt, a loyalty program for renters, and Rakuten, a shopping platform, have integrated their rewards programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Rakuten Considers US IPO for Credit Card Business
IPO // October 15, 2025

Rakuten is reportedly considering an American initial public offering (IPO) for its credit card business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Rakuten Puts ‘Brain Twin’ AI at Center of Retail Ecosystem
Artificial Intelligence // August 11, 2025

Japanese eCommerce giant Rakuten is embedding its next-generation agentic artificial intelligence (AI) platform across its ecosystem, aiming to transform its own operations while equipping merchants with advanced new capabilities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Rakuten Picks Credit Startup Imprint for Co-Branded Card
Credit Cards // July 22, 2025

Credit card startup Imprint is launching a co-branded card with eCommerce platform Rakuten, CNBC reported Tuesday (July 22). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Interviews & Exclusives
Brands Tap New Data Sources to Target Second-Time Buyers

May 31, 2023
Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Quick Reads
Rakuten AI Agent Offers Card Users Spending Insights

February 19, 2026
Users of the Rakuten Card Lite app can now get questions about their credit card statements answered by an artificial intelligence agent. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Bilt and Rakuten Integrate Rewards Programs

November 06, 2025
Bilt, a loyalty program for renters, and Rakuten, a shopping platform, have integrated their rewards programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Rakuten Considers US IPO for Credit Card Business

October 15, 2025
Rakuten is reportedly considering an American initial public offering (IPO) for its credit card business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Rakuten Picks Credit Startup Imprint for Co-Branded Card

July 22, 2025
Credit card startup Imprint is launching a co-branded card with eCommerce platform Rakuten, CNBC reported Tuesday (July 22). Get the Full Story Complete the form to unlock this article and...