Rakuten news and trends

Rakuten Considers US IPO for Credit Card Business
IPO // October 15, 2025

Rakuten is reportedly considering an American initial public offering (IPO) for its credit card business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Rakuten Puts ‘Brain Twin’ AI at Center of Retail Ecosystem
Artificial Intelligence // August 11, 2025

Japanese eCommerce giant Rakuten is embedding its next-generation agentic artificial intelligence (AI) platform across its ecosystem, aiming to transform its own operations while equipping merchants with advanced new capabilities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Rakuten Picks Credit Startup Imprint for Co-Branded Card
Credit Cards // July 22, 2025

Credit card startup Imprint is launching a co-branded card with eCommerce platform Rakuten, CNBC reported Tuesday (July 22). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Rakuten Says Mobile Provides ‘Extremely Powerful’ Data to Train AI
artificial intelligence // January 20, 2025

Rakuten Group expects the data gathered by its mobile business to help train artificial intelligence (AI) will deliver benefits across the conglomerate’s operations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Interviews & Exclusives
Brands Tap New Data Sources to Target Second-Time Buyers

May 31, 2023
Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Quick Reads
Bilt and Rakuten Integrate Rewards Programs

November 06, 2025
Bilt, a loyalty program for renters, and Rakuten, a shopping platform, have integrated their rewards programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Rakuten Considers US IPO for Credit Card Business

October 15, 2025
Rakuten is reportedly considering an American initial public offering (IPO) for its credit card business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Rakuten Picks Credit Startup Imprint for Co-Branded Card

July 22, 2025
Credit card startup Imprint is launching a co-branded card with eCommerce platform Rakuten, CNBC reported Tuesday (July 22). Get the Full Story Complete the form to unlock this article and...

Rakuten Says Mobile Provides ‘Extremely Powerful’ Data to Train AI

January 20, 2025
Rakuten Group expects the data gathered by its mobile business to help train artificial intelligence (AI) will deliver benefits across the conglomerate’s operations. Get the Full Story Complete the form...