As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive. The social media company shared Tuesday (April 30) in its first quarter fiscal 2024 earnings report that revenue was up 23%...
As eCommerce merchants look for ways to win the trust of and build connection with their shoppers, some are turning to pop-ups to create real-world relationships with shoppers without sinking the high cost into permanent brick-and-mortar stores. Take, for instance, fast fashion giant Shein. The...
Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report “Tracking the Digital Payments Takeover: Monetizing Social Media,” PYMNTS Intelligence surveyed nearly 3,000 U.S. consumers to understand the factors driving...
Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such ad units on the app, along with other evidence that a partnership is being tested in the United States, Investing.com reported Tuesday....
May 06, 2024
The CE 100 Index gained 0.7%, buoyed by continued earnings reports that boosted the fortunes of the Shop and Live pillars. Shares of Koninklijke Philips N.V. (Philips) were 27.6% higher, as the Live segment of the CE 100 Index was 4.2% higher. The company said comparable sales were 2% higher year over year, to 4.1 […]
March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and...
February 28, 2024
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are seeing revenue declines. Qurate Retail,...
February 08, 2024
As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing. The social media company shared...
March 26, 2024
Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such ad units on the app, along with other evidence that a partnership is being tested in the United States, Investing.com reported Tuesday. Google and Pinterest did not immediately reply to PYMNTS’ request […]
November 14, 2023
Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with Amazon without leaving the social...
November 09, 2023
Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps while making purchases on Amazon,...
October 09, 2023
Pinterest shares dipped a little over 1% in pre-market trading Monday (Oct. 9). This happened despite Wells Fargo adding the social media site to its Signature Picks portfolio, Seeking Alpha...
