Just as train commuters can get off at any time at stops along their journey, businesses in today’s omnichannel environment similar have greater choice in choosing with whom to buy for their enterprise needs. Helping derail the traditional buyer-sellers relations include social distractions, competitive touchpoints,...
September 04, 2014
Nordstrom has become the first retailer to launch the Like2Buy platform, which lets customers click on a product image on the chain’s Instagram page and purchase it immediately from Nordstrom.com. But Nordstrom’s Like2Buy rollout has a few interesting wrinkles, according to Chain Store Age. The new platform comes from a partnership between Nordstrom, Target and […]
