Surge Pricing news and trends

Lyft CEO David Risher: Surge Pricing ‘Deeply Unpopular’ With Customers
Ridesharing // April 25, 2025

Lyft found that surge pricing is “deeply unpopular” with customers, CEO David Risher said in his annual letter to shareholders, released Thursday (April 24). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Wendy’s Insists It Has No Plans to Test Surge Pricing
Retail // February 28, 2024

Wendy’s wants diners to know it’s not raising prices, despite what they may have heard. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Uber Customer Asks Judge To Overturn Price-Fixing Ruling
Legal // May 26, 2020

An Uber customer who launched an antitrust lawsuit against the rideshare giant in 2015 asked a Manhattan federal judge on Friday (May 22) to overturn the decision, according to a Reuters report.  Get the Full Story Complete the form to unlock this article and enjoy...

Will Dynamic Pricing Change How Automotive Parts are Sold?
Legal // June 04, 2018

Dynamic pricing has produced more than $1 billion in revenue for automakers over the last decade, according to a report from Reuters this week (June 3). The account of that earnings boost not only reveals how the process works, but raises questions about how the...

Quick Reads
Walmart’s Digital Price Tags Face Pushback From Lawmakers

March 22, 2026
Walmart announced plans recently to bring digital price tags to its stores by year’s end. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Lyft CEO David Risher: Surge Pricing ‘Deeply Unpopular’ With Customers

April 25, 2025
Lyft found that surge pricing is “deeply unpopular” with customers, CEO David Risher said in his annual letter to shareholders, released Thursday (April 24). Get the Full Story Complete the form to...

Wendy’s Insists It Has No Plans to Test Surge Pricing

February 28, 2024
Wendy’s wants diners to know it’s not raising prices, despite what they may have heard. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Uber Customer Asks Judge To Overturn Price-Fixing Ruling

May 26, 2020
An Uber customer who launched an antitrust lawsuit against the rideshare giant in 2015 asked a Manhattan federal judge on Friday (May 22) to overturn the decision, according to a...