Victorias Secret/page/2 news and trends

Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
Consumer Insights // June 24, 2024

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without financial incentives. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Victoria’s Secret Uses Loyalty to Drive Spending Amid Sales Slump
Earnings // June 07, 2024

Victoria’s Secret is taking a more intimate approach to shopper loyalty, aiming to keep budget-conscious shoppers spending with more personalized messaging as they tighten their purse strings on luxury lingerie. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

How Retailers Are Folding GenAI Into Their 2024 Playbook 
Retail // January 22, 2024

In the world of retail, generative artificial intelligence (AI) has taken up the conversation.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Victoria’s Secret Turns to AI for Product Recommendations
artificial intelligence // January 11, 2024

Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Interviews & Exclusives
Adore Me Sheds Light on D2C Prowess That Brought Victoria’s Secret to Its Door

November 02, 2022
It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader has moved to acquire the digitally native prowess of its smaller rival, Adore Me. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access […]

Quick Reads
Victoria’s Secret Shutters Website Over Security Incident

May 29, 2025
Victoria’s Secret’s website remained shut down Thursday (May 29) morning following a security incident. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

Victoria’s Secret Turns to AI for Product Recommendations

January 11, 2024
Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Victoria’s Secret to Premiere ‘Re-Imagined Fashion Show’ on Prime Video

July 28, 2023
Victoria’s Secret will present a “re-imagined fashion show” on Amazon’s Prime Video. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Adore Me Teams With Walmart to Reach New Customers

May 03, 2023
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...