Virtual Reality news and trends

Apple Retreats on Vision Pro as Consumer Demand Falls Short
Apple // January 02, 2026

Apple is scaling back the Vision Pro after weak sales. For the payments ecosystem, it is a sign that “spatial computing” will remain a niche channel for shopping, identity and in-app spending for now. Get the Full Story Complete the form to unlock this article...

Meta Tests 3D Instagram Photos, Virtual Desktop for AR/VR Headsets
Artificial Intelligence // June 05, 2025

Meta is stepping up its spatial computing ambitions, even as interest in Apple’s Vision Pro continues to be lackluster. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Experience Economy Meets Hollywood: Live Events Redefine Movie, Streaming Engagement
Streaming // March 29, 2025

The pandemic didn’t kill the movie theater, but it did make people fall in love with streaming services. To remain competitive, the entire movie and streaming experience is undergoing an epic, Marvel superhero-like mutation. Get the Full Story Complete the form to unlock this article...

March Madness 2025 and Beyond: When AI Meets the Big Dance
Artificial Intelligence // February 15, 2025

As the calendar flips to March, college basketball fans are gearing up for another exhilarating NCAA tournament. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Interviews & Exclusives
Meta’s AI Shopping Gamble Tests Virtual Retail

October 25, 2024
Shoppers may soon browse digital clothing racks and try on virtual jewelry from their living rooms with the help of artificial intelligence (AI) as Meta pushes its vision of a new augmented reality headset. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — […]

Zuckerberg Tries On Meta’s Wearable Tech Plans for the Connected Economy

September 25, 2024
On Wednesday (Sept. 25), the first of Meta’s two-day Meta Connect 2024 conference, Meta CEO Mark Zuckerberg unveiled an ambitious vision for the future of wearable technology. Get the Full...

Dartmouth Business School Says Digitizing Campus Life Extends Beyond Academics

March 12, 2024
Higher education has shifted from its traditional roots, with universities and colleges adapting and embracing digital tools and technologies to enhance the campus experience and meet the changing needs of...

Walmart and Amazon Race to Provide Best Virtual Try-On Experiences

March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Get the Full Story Complete the form to unlock this...

Quick Reads
Meta Cutting Reality Labs Workforce by 10%

January 13, 2026
Meta reportedly plans to eliminate 10% of the jobs in its Reality Labs unit. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Apple Retreats on Vision Pro as Consumer Demand Falls Short

January 02, 2026
Apple is scaling back the Vision Pro after weak sales. For the payments ecosystem, it is a sign that “spatial computing” will remain a niche channel for shopping, identity and...

Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion

February 03, 2025
Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Meta Says Foundation Model Gives Virtual Embodied Agents Human-Like Movements

December 13, 2024
Meta has unveiled a foundation model for controlling the behavior of virtual embodied humanoid agents, saying it will enhance the Metaverse. Get the Full Story Complete the form to unlock...