By integrating its Genius Platform with the Demandware Commerce Cloud, payment technology company Cayan is looking to provide retailers with a unified omnicommerce solution that can enhance consumer engagement and bolster their business growth.
Cayan announced Wednesday (Jan. 13) that is has signed on to become a Demandware Technology Partner and will join the ever-growing community of companies committed to powering eCommerce and in-store payments through the Demandware Commerce Cloud.
“Customers expect a seamless experience in-store, online, via mobile or a combination of the three,” Tom Griffin, SVP of Corporate Development at Demandware said in a press release. “By integrating Cayan’s Genius Platform into the Demandware Commerce Cloud through the LINK Partner Ecosystem, clients get an innovative solution that will work in the omnichannel environment.”
Cayan’s cloud-based payments system platform Genius is designed to assist merchants and point-of-sale developers in adopting new payment technologies. Integrating the platform with Demandware’s Commerce Cloud will help support seamless retail experiences for both merchants and consumers across all channels, the company said in a statement.
“The future of retail is about creating seamless shopping experiences for businesses and consumers, no matter how they prefer to pay or where they like to shop,” said Henry Helgeson, CEO of Cayan.
“Cayan made a strategic decision five years ago to take payment processing out of physical POS hardware and place it in the cloud, so businesses can be flexible to adapt with payments technology and trends as they emerge in the real world. While others are just talking about what omnichannel, or unified commerce, looks like, Cayan and Demandware are making it real for retailers,” Helgeson continued.