Holiday Supply Chain Concerns, Opportunities In Swimwear, Flexible Streaming

By  |  August 10, 2021
 | 
Swimwear D2C

The fragmented swimwear market presents an opportunity for direct-to-consumer brands. Plus, supply chain issues are likely to persist through the holiday shopping season, and flexibility is the key to locking in streaming video subscribers.

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    $223B: Retail headwind projected by Salesforce for the second half of 2021.

    1.2M: Number of unfilled U.S. retail jobs as of June.

    $21B: Approximate value of swimwear market.

    39%: Share of TikTok users who say TikTok videos are most likely to influence their buying decisions.

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    298M: Number of North American video-on-demand subscriptions last year.


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