Today in Data: Consumers Want Personalized eCommerce

By  |  June 1, 2022
 | 
Data: Consumers Want Personalized eCommerce

Today in data, research shows that a sizeable percentage of online shoppers want to have a personalized experience.

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    Data

    45%: Portion of consumers who say easily finding the product they want influences their interest in tailored online shopping

    34%: Share of consumers uninterested in personalized shopping because of cost concerns

    3 in 10: Number of shoppers who are “very” or “extremely” likely to prefer merchants offering tailored online shopping

    ⅔: Portion of consumers interested in tailored shopping experiences

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