The round valued the company at $2.75 billion, Hightouch said in a Wednesday (April 29) press release.
That is up from the $1.2 billion valuation the company achieved in a February 2025 Series C round, in which it raised $80 million.
Hightouch’s platform combines customer data, brand context and marketing orchestration to enable artificial intelligence (AI) agents to research audiences, generate on-brand creative and execute campaigns across advertising, email, SMS and web, according to the Wednesday press release.
With enterprises adopting AI to automate and execute marketing workflows, Hightouch has seen greater than 100% growth in each of the past two years, the release said.
The company will use the new funding to expand its platform’s capabilities in AI-driven campaign orchestration, decisioning and cross-channel execution, per the release.
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“We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels,” Hightouch Co-founder and Co-CEO Kashish Gupta said in the release.
Darren Cohen, partner at Goldman Sachs, which co-led the funding round along with Bain Capital Ventures, said in the release that marketing is poised to be transformed by AI.
“Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems,” Cohen said. “We believe that approach positions them to define the next category of marketing infrastructure.”
Hightouch was founded to combat the pervasive sense of impersonal, misfired marketing by betting on an AI decisioning model that pairs every customer with a personalized agent capable of interpreting intent, timing and content preferences, Hightouch Co-founder and Co-CEO Tejas Manohar told PYMNTS CEO Karen Webster in an interview posted in June 2025.
“It’s like going into a bank and meeting a teller who knows you,” Manohar said. “They’re not just going to minute-one tell you about offer X and keep repeating it. But that’s what it feels like receiving marketing communications from a lot of brands today.”
