Instinct was valued at $10 billion as it raised $1 billion in Series C funding, the company said in a Monday (Sept. 28) press release.
That figure is up from the $2.5 billion valuation Instinct achieved when it raised $250 million in Series B funding. Instinct Founder Noah Shinn shared those numbers with the Wall Street Journal in a report published Aug. 26.
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Instinct’s personal assistant understands what the user is working on; connects to the user’s applications and devices, including email, messaging, screen, audio and location; and is trained to use a phone and computer, the company says. Users can text or call the assistant, with no new interface required, and can deploy it to perform tasks such as arranging a ride to the airport or booking a handyman, according to the company’s website.
The personal assistant is still in early access, the release said.
Instinct’s latest product updates include a white-glove service called Instinct Concierge that handles high-touch cases, a Trusted Person Network that enables Instinct assistants to talk to each other and coordinate plans for their users, location sharing that enables the assistant to recognize when the user has arrived somewhere and privacy enhancements, per the release.
“We’re building Instinct to be the best personal agent that can handle the deeply personal nuances of everyday life,” Shinn said in the release. “This funding helps us bring Instinct to more people and continue building the future of personal AI.”
The WSJ reported in August that Instinct that Instinct seemed to be gaining traction among early adopters. Instinct was founded in 2025, began testing its assistant in private beta in February and experienced a surge of popularity in early August as users posted about its capabilities, according to the report.
The Information reported Sept. 15 that the user base of Instinct’s invitation-only AI agent had surpassed 100,000.
PYMNTS reported Sept. 21 that Instinct users give the agent broad authority that enables it to read and store a copy of the data in any account a user connects and to make purchases and accept agreements in the user’s name.
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