The company unveiled Robinhood Agents at its HOOD Summit in Houston on Sept. 29. The company said the product is coming soon to eligible U.S. customers.
The agents now live inside the Robinhood app. That’s a change from Agentic Trading, which the company launched in May. That version required customers to supply an external AI agent. They then had to connect it to Robinhood’s servers with developer tools. The new product needs no linking or setup, Robinhood said.
Customers signed up despite the technical setup. Nearly 100,000 customers had opened agentic accounts by late July, holding more than $100 million in assets, the company reported in its July earnings materials. That passed 150,000 customers by late September. Agents now use Robinhood’s tools almost 30 million times a day, according to unaudited figures Robinhood released at the summit.
Moving agents into the main app puts them in front of a much larger base. Robinhood had 28.6 million funded customers at the end of August, its monthly operating data from September showed.
Agents Trade from Their Own Accounts
Setup takes a few steps. A customer names the agent, opens a separate agentic account and picks an AI model. Users in a demo could choose OpenAI’s GPT-6 Luna or GPT-6 Sol or Anthropic’s Opus 4.8, Fortune reported. Other models cost standard token rates. Luna is free through the end of the year, Robinhood said.
We’d love to be your preferred source for news.
Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!
The agent can only spend the money in its own account. Crypto trade approvals must stay on in California, Connecticut and New York. A feature called Loops comes next. It turns a strategy into a standing instruction that runs day and night. One example is a morning market check that places a trade when set conditions are met.
To make those calls, agents pull from dozens of market data sources and the customer’s portfolio. Agent Apps add paid data from 11 providers, including Nasdaq, Unusual Whales and Quiver Quantitative, which tracks congressional stock trades. Prices run $5 to $30 a month after a one-month free trial, the company said.
Customers Own the Risk on Agent Trades
Robinhood is the only brokerage so far to offer agents built for nontechnical users at scale, Fortune noted. eToro, Public and Coinbase let users connect their own agents through developer connections.
Robinhood is clear about who carries the risk. All risk for agent trades falls on the customer, Robinhood’s disclosures state. That disclaimer applies whether approvals are on or off. Robinhood said it doesn’t supervise, monitor or audit the agents.
Every trade, including an agent’s, feeds Robinhood’s largest revenue line. Transaction-based revenue rose 44% to $776 million in the second quarter, the company reported. Total net revenue was $1.31 billion, which puts trading at about 59% of the total. Options brought in $342 million, its largest single line.
Robinhood is building for a habit that is already forming. Among Generation Z consumers, 62% are open to using AI to test “what if” financial plans, according to the PYMNTS Intelligence report “Digital-First Retention Playbook: Winning Gen Z Loyalty at Credit Unions.”
Heavy AI users go further. Power users complete 27 or more distinct tasks with AI each month, including personal investment management, according to the PYMNTS Intelligence “Agentic AI Report.” These users make up 10% of U.S. consumers and 19% of millennials. Among power users, 37% use AI platforms as their main tool for managing finances and banking. In mainstream AI users, that share doubled from 14% to 28% in a single month.
Add as Preferred Source
