Starbucks Sees More Than 3 Million Mobile Transactions Per Week

By  |  March 24, 2013
 | 

Starbucks is now generating more than 3 million mobile transactions per week, President and CEO Howard Schultz said during a shareholder meeting. Starbucks says that around 10 percent of its total U.S. revenue now comes from mobile, Mobile Commerce Daily notes.

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    The company plans to begin rolling out new mobile initiatives as well. Starting in May 2013, customers can earn Starbucks Rewards points for purchasing Starbucks items in grocery stores. A similar system will be used to reward Starbucks users who make purchases in Teavana stores.

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