Today In Data: Following The Spend To New Opportunities
When in doubt about what consumers or businesses want and need, follow the money. But look sharp, as banks and FIs everywhere are focused on moving the money both faster and farther. But consumers and businesses can always be relied upon to tell you what they like – usually by voting with their spend. It’s how we know consumers like Amazon Prime – and like Amazon better because they signed up for Prime. And it’s how we know that Americans really like being behind the wheel – and especially like paying less for the gas that keeps them there.
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