Payments technology firm Virtual Peggy, which launched the youth payment technology Oink, announced that it partnered with Amplifi Commerce to better reach teen retailers.
Amplifi is a commerce solutions provider, and according to The Paypers, it helps organizations in their business strategy, performance marketing, technology implementations and operational management solutions for retail.
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The payment technology Oink is designed to let retailers and game publishers legally reach younger consumers – under 21 – that is compliant with the FTC and other international regulations. Oink serves as a digital family wallet that is available online or via mobile and allows parentally controlled transactions.
According to other research, teenagers are very likely to use e-money for social networks and online games. Last month, TSN conducted a multi-age survey to see what people knew about multiple payment options including e-money. The research found that overall, the most used non-cash payment method is offline payment at kiosks, followed by payment cards and e-money.
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