Adding to the sundry benefits of Prime, Amazon is launching free two-hour delivery of Whole Foods groceries in Atlanta and San Francisco through Prime Now. The service launched last month in four cities, and the company plans to expand the service this year, the company said in an announcement.
“We’re happy to bring our customers in San Francisco and Atlanta the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” John Mackey, Whole Foods Market co-founder and CEO, said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”
Prime members who order more than $35 of items can receive two-hour delivery for free, while one-hour delivery will cost them $7.99. Customers in San Francisco can order “select alcohol” for delivery as well.
After launching the service last month in Austin, Cincinnati, Dallas and Virginia Beach, Amazon plans to expand the delivery option across the U.S. throughout 2018. Customers can shop via the company’s Prime Now website or through its app, which is available for iOS and Android devices.
The news comes as Prime customers carrying Amazon Prime Rewards Visa Signature credit cards have a shiny new perk — the card will now net them the same 5 percent cash back at Whole Foods that it currently captures on Amazon.com.
Apart from the Amazon Prime Rewards Visa Signature card, which is only available to Prime members, the eCommerce giant also offers a Rewards Visa that gives users 3 percent back online — a cash back offer that will also be migrating to Whole Foods. Both of these cards offer 2 percent back at restaurants, gas stations and drugstores and 1 percent on all other purchases.
To capture these rewards, whatever card consumers choose to use at Whole Foods must have a Visa logo on it, as the Amazon Prime store card and the Amazon.com store card are only available for shopping on Amazon.com and other digital retailers that offer Pay with Amazon as an option.