Prime Now members in Albuquerque, Birmingham, Boise, Charleston, Colorado Springs, Hartford, Kansas City, Providence, Salt Lake City and Stamford, as well as additional neighborhoods in Boston and Cincinnati, will now be able to get their grocery orders delivered.
In addition, curbside grocery pickup from Whole Foods Market has expanded to six new cities, including Boise, Jacksonville, Las Vegas, San Diego, Tampa and West Palm Beach. Select alcohol is also available to customers in Cincinnati, Jacksonville, San Diego, Tampa and West Palm Beach.
“Prime Now delivery continues to be a hit with our customers, and we’re excited to introduce the service in 10 new cities,” Christina Minardi, Whole Foods Market executive vice president of operations, said in a press release. “And for our customers in Boise, Jacksonville, Las Vegas, San Diego, Tampa and West Palm Beach, we’re thrilled to also offer the option of grocery pickup. It’s just another way we’re making it even easier for more customers to enjoy Whole Foods Market’s healthy and organic food.”
In order to use the service, Prime members place their order via the Prime Now app and choose the pickup option at checkout. Customers can choose free pickup in as little as an hour on orders of $35, or in 30 minutes for a $4.99 fee. After arriving at the Whole Foods Market store, customers park in a designated pickup spot and a Prime Now shopper places the groceries into the customer's car within minutes. "For customers who tell us they are on their way to the store in the Prime Now app, groceries will be ready as they arrive," added the company.
The eCommerce giant faces competition in markets such as Florida and New York. In New York, for example, Walmart’s Jet is starting to market same-day grocery delivery. And, while Publix has long dominated the grocery market in Florida, new grocers such as Lucky’s Market and Sprouts Farmers Market are starting to open.