Amazon Stocks Whole Food Shelves (And Pop-Up Shops) With Echo Devices

Whole Foods Market and Amazon announced news on Thursday (Nov. 9) that customers can now shop for Amazon devices at more than 199 Whole Foods Market retail locations.

In a press release, the companies said a slew of Amazon products will be available to purchase, just in time for the holiday shopping season, including the all-new Amazon Echo, Echo Dot, Fire TV, Kindle eReaders, Fire tablets, among other things.

What’s more, the companies announced that Amazon Pop-Up stores will open at Whole Foods Market stores in Chicago, Illinois, and Rochester Hills, Michigan, on Nov. 13; Davie, Florida, and Pasadena, California, on Nov. 14 and the new Union Station store in Denver, Colorado, on Nov. 15. At the pop-up stores, customers will be able to try out Amazon devices and learn about services, like Prime, and unique content on Prime Video at the staffed Amazon Pop-Up stores.

Shoppers will also be able to take advantage of Black Friday sales. Starting the week leading up to Black Friday, Amazon is offering a variety of deals, including $20 off the Echo Dot, $20 off the all-new Amazon Echo, $30 off the new Echo Plus, $30 off Kindle Paperwhite, $20 off the new Amazon Cloud Cam, $20 off the Fire 7 tablet and $30 off the Fire HD 8 tablet.

The announcement comes as Amazon enjoyed a strong three-month period ending in September. While Amazon didn’t reveal how many Echo devices it sold last quarter, the recent expansion of artificial intelligence-powered smart speakers played a starring role in its earnings report.

“In the last month alone, we’ve launched five new Alexa-enabled devices, introduced Alexa in India, announced integration with BMW, surpassed 25,000 skills, integrated Alexa with Sonos speakers, taught Alexa to distinguish between two voices and more,” said Amazon CEO Jeff Bezos. “Because Alexa’s brain is in the AWS cloud, her new abilities are available to all Echo customers, not just those who buy a new device.”