Amazon is gearing up to celebrate the holidays in a bigger way in Europe, announcing it is opening up pop-up stores in major European cities.
In a press release, the eCommerce giant said its first pop-up store in Italy will be located in over 500 square meters in Milan, in heart of the city. Amazon’s showrooms will also open in London, Paris, Madrid, Berlin, and Amsterdam. “Amazon Loft for Xmas will give the opportunity, to all those who wish, to touch for the first time many products of the categories available on Amazon,” the company said in the press release. Some of the product makers featured in the pop-up stores include Garmin, HP, P&G, Disney, Lego, Microsoft and Clementoni. The stores will be open for eleven days and will also include book presentations, meetings with current artists, live performances, show cooking and workshops. Visitors to the stores will also be able to test all Amazon devices including Kindle eReaders, Fire tablets and Amazon Echo smart speakers with integrated Amazon Alexa voice service.
“Our attention to the customer brings us every day to experiment with new ideas and projects. With Amazon Loft for Xmas we want to give all those who wish to experience a unique and innovative experience linked to the Amazon world,” said Mariangela Marseglia, country manager of Amazon.it and Amazon.es, in the press release. “We will recreate the environment and the soul of a house where we will bring together all the most appreciated brands by our customers who have made possible the realization of this great exhibition project. For us, Milan is a very important city because it has hosted the offices of our Italian headquarters for the past six years and we are therefore happy to consolidate our ties with the city, even with projects like this, which represent an added value for all citizens.”