Amazon’s Prime Day To Last 36 Hours

Amazon.com Inc. announced Tuesday (July 3) that its Prime Day is being extended to 36 hours from last year’s 30 year, with the company touting more than one million deals during the shopping event exclusively for Prime members.

In a press release the eCommerce giant said Prime Day will begin on July 16 at 12:00 p.m. PT or 3:00 p.m. ET and will run through July 17. That will give customers 36 hours to shop, six hours longer than the Prime Day in 2017. During the shopping event, Amazon said there will also be deals at all the U.S. Whole Foods Market Stores. As in years past, Prime customers will be able to shop for deals on TVs, smart home devices, toys, clothing and a whole host of other categories. Amazon said Prime Day will feature double the deals on Amazon devices with the largest deals seen on Alexa-enabled products like Echo, Fire TV and Fire tablets. “Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” Amazon CEO Worldwide Consumer Jeff Wilke said in the press release. “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

To get the word out about Prime Day, Amazon said it will be shipping giant Smile boxes to major cities around the world with each box revealing an event. Also new for 2018, hundreds of brands will unbox exclusive new items, content and special edition products for Prime members. The products will sell for a limited time with Prime members getting early access to the products. In the case of Whole Foods, Amazon said Prime members will get an additional 10 percent off on hundreds of sale items throughout the stores and deep discounts on select popular products. In addition, from July 14 through 17, Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will get double the rewards — 10 percent back — when shopping at Whole Foods Market on up to a total of $400 in purchases.