Alexa for Shopping now shows 30, 90, and 365 days of price history, “so customers can feel confident they’re getting a great deal,” Amazon wrote in a recent blog post.
“Since launching in 2024, over 50 million customers have checked price history to make informed shopping decisions,” the post said. “With the average customer checking three times a month, price history has become a regular part of their shopping journey for everything from everyday essentials to bigger purchases.”
Amazon gives users two ways to access the feature: by clicking the price history link on any product detail page, or by asking Alexa by tapping the Alexa for Shopping icon and asking things like: “Has this item been on sale in the past 30 days?”
The feature is available to all customers in the U.S., U.K., Canada and India, with full availability expected in the coming weeks, Amazon said.
“Alexa for Shopping changes where the buying decision starts,” PYMNTS wrote last week as the company’s Prime Day sales event got underway. “Instead of asking shoppers to scroll through product pages and compare deals themselves, Amazon can use their shopping history and stated preferences to narrow the options before they reach the cart.”
In addition to price history, the tool lets shoppers set a target price and let Alexa complete the purchase when that price is reached, something that “puts Amazon’s AI inside discovery, comparison and checkout,” PYMNTS added.
The report cited PYMNTS Intelligence data showing that 47% of eCommerce shoppers used AI during their latest purchase. ChatGPT’s share as a product research tool climbed from 2% to 30% in two years, the same data shows.
“Retailers now have to compete for the recommendation before a shopper reaches a product page,” PYMNTS added.
In other Amazon news, a recent analysis from J.P. Morgan found that the company became America’s largest retailer in terms of gross merchandise value sometime in 2025, surpassing tis rival retail giant Walmart.
J.P. Morgan analyst Doug Anmuth and his team credited Amazon’s gains to its selection, pricing and delivery speed, according to a report by Seeking Alpha.
They also found that the growth of Amazon’s retail business surpassed that of the larger eCommerce market during the first quarter and that the company is now estimated to enjoy a 47% share of the U.S. eCommerce market.
