Cover for the PYMNTS Intelligence and Visa Acceptance Solutions June 2026 Global Digital Shopping Index. Discover how AI-powered shopping, mobile commerce, and digital payments are reshaping consumer behavior and retail in 2026.

47% of Online Shoppers Now Use AI to Buy

Global Digital Shopping Index: The AI-Powered Shopper Has Arrived

PYMNTS surveyed 5,841 consumers and 1,185 merchants across the U.S., Brazil and the UAE and found that AI, mobile and payment choice are reshaping the shopping journey. Nearly half of online shoppers used AI in their latest purchase, but many merchants are still moving too slowly.

For more, download “Global Digital Shopping Index: The AI-Powered Shopper Has Arrived,” a PYMNTS Intelligence report commissioned by Visa Acceptance Solutions.

Inside the June Index
  • AI has become part of the shopping journey. Nearly half of online shoppers used AI for their latest purchase, and ChatGPT’s share as a product research tool jumped from 2% to 30% in two years.
  • Mobile is now central to shopping. Consumers used mobile devices for 53% of purchases, and many now rely on phones to research products, compare prices, check reviews and pay in-store.
  • Merchants are falling behind. Shoppers want features such as price matching, mobile product locators, digital coupons and more payment choices, but many retailers are not investing fast enough to meet that demand.

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