The Global Digital Shopping Index: Australia Edition

The Global Digital Shopping Index: Australia Edition

“The Global Digital Shopping Index: Australia Edition,” a PYMNTS and Cybersource collaboration, examines how consumers’ shopping habits and preferences in the country are shifting amid historic social and economic change. It also reveals how merchants can develop digital strategies to navigate the shifting retail landscape in Australia. The report is based on a survey of 1,899 Australian consumers and 585 merchants and is part of a larger series examining four key markets around the world.

Inside the December Index

  • 67%: Share of Australian consumers who prefer to shop in store over online
  • 24%: Increase in share of consumers who prefer wholly online shopping experience since the pandemic’s onset
  • 68%: Portion of consumers who either use rewards or would be interested in doing so

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    Global Digital Shopping Index