Cybersource - 2022 Global Digital Shopping Playbook U.S. Edition - April 2022 - Discover why cross-channel shopping features such as curbside pickup are a must for U.S. merchants

2022 Global Digital Shopping Playbook: U.S. Edition

New Study Shows Digital Pickup And Delivery Features No Longer Optional For US Merchants

With U.S. consumers using curbside pickup four times as often as their peers around the world, cross-channel options are clearly a must for merchants looking to meet the demands of local shoppers. That’s just one of the findings in the 2022 Global Digital Shopping Playbook, a PYMNTS and Cybersource collaboration, which distills survey responses from 3,100 businesses and over 13,000 consumers from six countries that analyzes how mobile-first, cross-channel, and digital features like curbside pickup and in-store navigation are driving retail sales.

Inside the April Playbook

  • 65%: Share of US. merchants that allow customers to create cross-channel-capable digital profiles
  • 28%: Share of U.S. brick-and-mortar shoppers who used smartphones to enhance their in-store shopping experiences
  • 11%: Portion of U.S. consumers who picked up their last retail purchases via curbside

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    Global Digital Shopping Index