Cover for the PYMNTS and Cybersource March 2023 Global Digital Shopping Index: SMB Edition - How Digital Can Help SMBs Punch Above Their Weight

How Digital Can Help SMBs Punch Above Their Weight

Small Merchants Focus on Digital to Capture Sales From Enterprise Rivals

A six-country study of 13,1340 consumers and 3,124 merchants finds that SMBs offer fewer of the digital shopping features than their customers want — and get when shopping with larger merchants. The “2023 Global Digital Shopping Index: SMB Edition – How Digital Can Help SMBs Punch Above Their Weight,” a collaboration with Cybersource, details what small merchants can do to capture those sales.

Inside the March Playbook

  • 7: How many fewer digital shopping features SMBs offer than larger competitors
  • 48%: Year-over-year increase in the share of in-store shoppers paying via digital wallet
  • 32%: How many fewer SMBs than large merchants offer mobile-optimized sites

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    Global Digital Shopping Index