2022 Global Digital Shopping Index: The Digital Transformation Of Retail And The Consumer Shopping Experience - February 2022 - Discover how merchants worldwide are innovating mobile features to enhance the shopping experience online and in stores

2022 Global Digital Shopping Index

It’s all just shopping.

The 2022 Global Digital Shopping Index, a PYMNTS and Cybersource collaboration, is an annual study measuring the gap between the factors that influence merchant preference and how merchants measure up.

The 2022 study examines the shopping and payment behaviors of 13,114 consumers and 3,100 merchants in six countries: Australia, Brazil, the UAE, the U.K., the U.S. and Mexico. The Index baseline is set at 100, meaning that anything above is good — signifying less friction — and anything below is not so good — and has lots of friction.

Key Findings in the Study Include:

  • 34%: Share of brick-and-mortar shoppers who use smartphones to enhance their shopping journeys
  • 21%: Portion of eCommerce shoppers who pick up their purchases in-store
  • 59%: Share of merchants that now offer cross-channel-capable digital profiles

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    Global Digital Shopping Index