2022 Global Digital Shopping Index: The Digital Transformation Of Retail And The Consumer Shopping Experience - February 2022 - Discover how merchants worldwide are innovating mobile features to enhance the shopping experience online and in stores

Six-Country Study Confirms Mobile Phone Is Modern Shopping’s Must-Have

2022 Global Digital Shopping Index: The Digital Transformation Of Retail And The Consumer Shopping Experience

Mobile is now shopping’s remote control, regardless of where or how the consumer is shopping. In this, the second year of this study, PYMNTS, in collaboration with Cybersource, surveyed 13,000 consumers and 3,100 merchants across six countries to benchmark how merchants are using digital to improve shopper satisfaction online and in the physical store.

Inside the February Index

  • 34%: Share of brick-and-mortar shoppers who use smartphones to enhance their shopping journeys
  • 21%: Portion of eCommerce shoppers who pick up their purchases in-store
  • 59%: Share of merchants that now offer cross-channel-capable digital profiles

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    Global Digital Shopping Index