Cover for the June 2023 PYMNTS and Cybersource "2023 Global Digital Shopping Index: Brazil Edition"

2023 Global Digital Shopping Index: Brazil Edition

PIX, Pickup and Apps: The New Face of Retail

Shopping in Brazil is literally the physical experience blended into the digital one with half of brick-and-mortar shoppers using their smartphones in-store and real-time rail PIX for 25% of eCommerce transactions, according to PYMNTS’ latest study of 13,349 consumers and 3,124 merchants across 6 markets, including Brazil. Read more in “The 2023 Global Digital Shopping Index: Brazil Edition,” a collaboration with Cybersource.

Inside the June Playbook

  • 50%: Share of brick-and-mortar shoppers in Brazil who use smartphones while shopping in store
  • 57%: Share of brick-and-mortar shoppers in Brazil who cite immediate availability as a reason for shopping in store
  • 23%: Portion of shoppers in Brazil who shopped paid for their most recent purchase entirely via mobile

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    Global Digital Shopping Index