
Mobile-First Playbook: Two in Three UAE Shoppers Use Their Phone for Retail Purchases
Global Digital Shopping Index: UAE edition
PYMNTS Intelligence’s latest research, in partnership with Visa Acceptance Solutions, offers a playbook for merchants in the UAE in the mobile-first era. UAE consumers lead in mobile shopping, with younger consumers and parents shopping at the highest clip, but percentages are high across the board. The report draws from a survey of 1,679 consumers and 329 merchants in the UAE. Read the “Global Digital Shopping Index: UAE Edition,” now.
Inside the May Playbook
- 67% of UAE consumers used phones as part of their latest retail purchase.
- 53% of UAE consumers want to use cross-channel shopping.
- 32% of UAE shoppers used biometric authentication for their latest online transaction.
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