Cybersource - 2022 Global Digital Shopping Index: UAE Edition - September 2022 - Discover why shopping friction persists in UAE despite digital features' availability

2022 Global Digital Shopping Index: UAE Edition

UAE Merchants Adapt Shopping Experiences to Consumer Mobile Preferences 

Smartphones and shopping go hand in hand, literally, in the UAE, where nearly two-thirds of consumers used them during their last retail purchase. Drawing on 2,015 consumer responses and 500 merchant interviews, “The 2022 Global Digital Shopping Index: UAE Edition” a Cybersource collaboration, also found the mobile features that resonated with shoppers in one of the largest Middle East economies.

Inside the September Index

  • 59%: Share of in-store shoppers in the UAE who used smartphones to enable their last purchase
  • 21%: Portion of UAE shoppers who always or often buy additional items when picking up orders in-store
  • 56%: Share of UAE merchants that provide mobile order-ahead options

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    Global Digital Shopping Index