While flexibility is generally considered a virtue in life, in the case of a $300-plus-cell phone, a certain rigidity is comforting. This is a fact Apple has been becoming increasingly comfortable with as various consumers complain that the new “ultra-thin” design of the iPhone 6 has the small flaw of bending (and retaining) the shape of the person whose back pocket it is being carried in.
It was likely only a matter of time before Apple’s competitors seized on the comical design flaw, and Samsung has stepped up to the plate with a new add campaign bent on reminding consumer that their new Galaxy phone will not bend in ones back pocket. Though Samsung does not reference Apple by name, the add does note in voiceover
“And apparently, our hips are strong – stronger than we give it credit for. Leaving things in your back pocket can lead to, well, bent things. Hence the question: what about my phone?”
They conclude their phone will not bend.