Apple

Apple To Launch Three New iPhone Models This Fall

Despite lackluster demand for the iPhone XR, Apple is gearing up to roll out three new iPhones in the fall, reported The Wall Street Journal.

The report, citing people familiar with the matter, reported the three new phones will include new camera features such as a triple rear camera for the top-of-the-line iPhone and double rear camera for the two lower-end models. Apple has opted to use LCD screen rather than an OLED one in part because the new LCD handset has been planned for months now and changing it would be difficult, reported The Wall Street Journal. The paper noted that while planning for the 2019 models has reached a point where major functions and features of the phones aren’t easy to change, people familiar with the matter said it’s not completed.

The change also comes as the Cupertino, California iPhone maker struggles with lackluster sales of the iPhone XR. Earlier this month Apple lowered its revenue target to $84 billion for the first quarter, lower than the $89 billion to $93 billion in revenue it had previously projected.  The company blamed slowing demand in China for the revenue warning, as well as the trade war between the U.S. and China. The warning has weighed on shares of Apple, with concerns starting to mount that more bad news is coming. The Asian Nikkei Review reported this week that Apple could cut production by as much as 10 percent in the current first quarter.

The Wall Street Journal noted that for 2020 Apple could move away from the LCD model altogether, making a complete move to OLED displays for all of its iPhones. The Wall Street Journal noted that planning for the 2020 models is in the beginning stages and could change.

 

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