Consumer Insights

Consumer Insights
Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
August 21, 2025

They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of the market is already catching up. “The Gen Z Decoder Ring,” from PYMNTS Intelligence, draws on 25,000+ consumer responses to decode...

Consumer Insights
Retail Earnings Could Assess Consumers’ Post-Tariff Health
August 17, 2025

This week will see Walmart and other major U.S. retailers report their quarterly earnings. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Consumer Insights
New Data Shows Women Decide When and How to Cut Back
August 06, 2025

When it comes to escaping the paycheck-to-paycheck grind, men are more likely than women to think they can simply tighten their belts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Consumer Insights
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person. It felt revolutionary to their parents, but they were still doing what people had always done. They met friends, went...

Consumer Insights
34% of Shoppers Choose Not to Spend When Credit is Denied
August 01, 2025

Consumer credit presents a challenge for financial institutions, as new research reveals revenue and customer relationships at stake when preferred payment methods become unavailable. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Consumer Insights
Digital Wallets Win Online, Lag In-Store
July 30, 2025

The global payment landscape is undergoing a quiet but profound transformation, with the widespread adoption of mobile wallets hinging less on technological availability and more on a nuanced understanding of consumer behavior and underlying motivations. Get the Full Story Complete the form to unlock this...

Consumer Insights
Consumers Favor Debit In-Store, Credit and Wallets Online
July 28, 2025

A new report from PYMNTS Intelligence reveals a nuanced landscape of consumer shopping and payment habits, challenging some long-held assumptions about generational digital divides and highlighting the distinct influences of shopping channels on consumer choice. Get the Full Story Complete the form to unlock this...

Consumer Insights
Boomers Lead Gen Z in Impulse Buys From Influencers
July 24, 2025

Social media influencers captivate audiences and drive purchases for more than half of consumers in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
Product Shortages Hit Nearly Half of US Shoppers
July 23, 2025

Global trade policy, long an abstract debate, now directly impacts the pocketbooks and grocery carts of consumers in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...