Consumer Insights

Consumer Insights
Consumer Sentiment Plummets for Lower-Income Households
September 12, 2025

Consumer sentiment in the U.S. has taken another sharp downturn, as September’s preliminary data from the University of Michigan signals mounting anxieties over tariffs, inflation and the labor market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Consumer Insights
The Secret Financial Life of Six-Figure Households
September 10, 2025

It seems logical: The more income you have, the more you can control your financial life by strategically planning spending and saving and avoiding playing catch-up with monthly bills. Only it doesn’t always work that way. Higher earners with more than $100,000 in annual household...

Consumer Insights
Most Consumers Worry About Finances as Inflation Expectations Worsen
September 08, 2025

Consumers are girding for higher inflation over the short term and long term, while sentiment is souring on job prospects for the next few months. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Consumer Insights
US Hispanic Consumers Slow Spending Amid Cost-of-Living Headwinds
September 07, 2025

Spending by America’s Hispanic consumers is reportedly slowing amid tariff and immigration-related concerns. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Consumer Insights
GDP’s 3.3% Surprise Masks Warning Signs in Household Habits
August 28, 2025

Consumer spending, the main engine that drives the U.S. economy, continues to lay a solid foundation for growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
August 21, 2025

They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of the market is already catching up. “The Gen Z Decoder Ring,” from PYMNTS Intelligence, draws on 25,000+ consumer responses to decode...

Consumer Insights
Retail Earnings Could Assess Consumers’ Post-Tariff Health
August 17, 2025

This week will see Walmart and other major U.S. retailers report their quarterly earnings. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Consumer Insights
New Data Shows Women Decide When and How to Cut Back
August 06, 2025

When it comes to escaping the paycheck-to-paycheck grind, men are more likely than women to think they can simply tighten their belts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Consumer Insights
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person. It felt revolutionary to their parents, but they were still doing what people had always done. They met friends, went...