Consumer Insights

Consumer Insights
Mobile-Only Restaurants Rub Consumers the Wrong Way
November 21, 2023

Even when consumers are ordering restaurant meals for pickup, PYMNTS Intelligence reveals, the majority would rather not be limited to exclusively making purchases via mobile device. By the Numbers The PYMNTS Intelligence study “The Digital Divide: Technology, the Metaverse and the Future of Dining Out”...

Consumer Insights
Gen Zs Live With Family to Save Money; Gen Xs as Caregivers
November 16, 2023

Household composition, particularly the ratio between income earners and household members, is a critical factor in assessing a consumer’s financial stability, especially with the escalating costs of essentials like food and housing straining American households.  In the Finances Deep Dive Edition of “New Reality Check: The Paycheck-to-Paycheck...

Consumer Insights
Sentiment Sours as Consumers See Inflation Rising for Years to Come
November 10, 2023

Consumers’ expectations on the economy — and particularly inflation — continue to sour. And they seem to be girding for price pressures to be firmly in place.  To that end, the University of Michigan found in its preliminary results for November that overall U.S. consumer sentiment...

Consumer Insights
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used in grocery and non-grocery purchases. More than 9% of U.S. Gen X members buy grocery items regularly through their mobile device,...

Consumer Insights
Middle-Income Consumers Lose 18% of Savings Due to Inflation
November 09, 2023

The high and persistent inflation that has shaken the global economy in recent years has also seeped into U.S. households. Despite efforts to manage budgets and maintain an equivalent level of consumption, many consumers across financial lifestyles have been forced to dip into their savings....

Consumer Insights
1 in 5 Consumers Cite Job Loss as Reason for Depleting Savings
October 30, 2023

Despite a decline in inflation rates, living paycheck to paycheck remains the predominant lifestyle for a significant portion of Americans.  This financial tightrope is not limited to those with lower incomes; it extends its grip to high-income earners as well. In fact, among those earning over $100,000, as many...

Consumer Insights
24% of Consumers Worry Installment Plans Could Lead to Overspending
October 26, 2023

Installment plans have become a preferred payment method for consumers. PYMNTS Intelligence has found that 60% of shoppers used an installment plan to buy consumer products in the last year. That percentage is even higher among younger shoppers. The popularity of installment plans is largely...

Consumer Insights
1 in 4 Consumers Spend Indulgently on Streaming Services
October 20, 2023

As consumers mind their spending on nonessential goods and services, PYMNTS Intelligence finds that a significant share of the population believes that they spend liberally on streaming subscriptions. By the Numbers For the September installment of the series “New Reality Check: The Paycheck-to-Paycheck Report,” created...

Consumer Insights
Men With Higher Savings Tend to Splurge More Than Women
October 19, 2023

Consumers who indulge in extravagant spending across various product and service categories typically maintain significantly higher savings. This is one of the key findings in “New Reality Check — The Paycheck-to-Paycheck Report: The Nonessential Spend Deep Dive Edition,” in which PYMNTS Intelligence draws on insights...