The proliferation of celebrity-backed brands in recent years has led to a saturation of the market, resulting in a diminishing impact on audience engagement. Celebrities, acknowledging this shift, are now exploring the realm of in-store experiences as a strategic approach to revitalizing their brands. By...
Artificial intelligence (AI) is a hot tool these days. Not only is it helping brands and retailers streamline business operations to become more efficient but it’s also playing a crucial role in enabling brands and retailers to distinguish themselves and captivate consumers. See also: Retailers...
Six Flags has reportedly become the first theme park offering Amazon’s “Just Walk Out” technology. The pilot program, set to launch next month at the amusement park operator’s New Jersey location, comes as consumers are increasingly seeking frictionless checkout experiences. In this case, that will...
The storied teenage tradition of the mall hangout could be coming to an end. Malls, movie theaters and other businesses around the country are increasingly imposing rules requiring teenagers to be accompanied by adult chaperones, The Associated Press reported Sunday (May 28). The reason? Bad behavior...
Klarna aims to lead a shift in purchases from search to recommendations. While 80% of purchases currently originate from search, shoppers are now looking for recommendations instead, the buy now, pay later (BNPL) provider said in a Friday (May 26) press release announcing its first-quarter...
Despite facing challenges in the first quarter due to changes in Foot Locker’s physical presence, brand assortment, digital initiatives, and omnichannel strategies, the retailer is using concept stores as experimental spaces to explore localization in a bid to make deeper customer connections. During the Q1...
Ulta Beauty CEO Dave Kimbell shared the company’s first-quarter results on Thursday (May 25), highlighting a 12.3% increase in sales compared to the previous year. Same-store sales also experienced a positive growth of 9.3% over the previous year. Despite the positive results, the beauty retailer...
Value may outweigh convenience when it comes to recurring subscriptions, as consumers seek any and all avenues to cut costs. Consumers are digging deep to find ways to save as inflation continues to distort most shoppers’ budgets. Subscription plans experience some of the steepest drop-off...
Costco’s comparable sales growth has slowed as consumers reduce their purchases of discretionary items. The membership warehouse club’s comp sales rose 0.3% year over year during the quarter that ended May 7, Costco said in a Thursday (May 25) earnings release. Bigger-ticket discretionary items like furniture...