Checkout Conversion

NEW DATA: 14 Ways To Improve Mobile Checkout Conversion

Smartphones are now more ubiquitous than laptops and desktops. As many as 86 percent of modern consumers own a smartphone, and 23 percent of them shop on their mobiles.

Many eTailers are looking to cash in on the smartphone’s ubiquity by optimizing their mobile sites, making it easier for consumers to navigate, find and pay for items. For bottom-performing merchants, mobile checkouts are an even higher priority.

That said, whether it's mobile or online checkout, not all checkout experiences are created equal.

In fact, there continues to be a huge gap between merchants with the best and worst online checkouts. So, what can eTailers to improve their checkout experience and conversion?

In the Q2 2018 Checkout Conversion Index report, the PYMNTS research team collected survey data on 70 different checkout features offered by more than 673 online merchants and used them to determine how effectively their checkout processes are able to convert casual browsers to buyers.

Our research found that the number of top eCommerce retailers that offer mobile-optimized sites is at an all-time high, with 659 of the 673 in our sample doing so. Moreover, the 30 merchants with the fastest, most streamlined online checkouts performed well, regardless of whether we studied their desktop or mobile sites. Simply put, the best of the best tend to perform well on all fronts.

Conversely, the 30 merchants with the lowest scores offer a widely inconsistent checkout experience, across different channels.

The data is in, and the numbers speak volumes.

To learn more about how eCommerce merchants are looking to optimize their overall desktop and mobile checkout processes, download the report.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.