Are You Among the 173M Americans Who Want a Super App? 

Americans want a super app.  

According to PYMNTS research, 67% of consumers — that’s 173 million people — want an app that manages their digital activities, while another 11% want an app that manages their entire digital lives. 

These consumers fall into three categories: 

 1) Financial Wellness Seekers

These are consumers who want data about their personal finances and wealth management in a single ecosystem that also lets them make and receive payments. The average age of people in this category is 44, and 45% are women. 

2) Information seekers 

These consumers want one ecosystem that lets them aggregate their preferences, offers and other information connected to transactional activities such as shopping, travel and entertainment. These people don’t want to transact within the system, but rather just get information about their preferences. 

More than half of the people in this group were female, with an average age of 43 years. 

3) Convenience seekers  

This third group are consumers who want just one ecosystem to assemble relevant information across the 10 pillars of the connected economy to simplify access to information and to make transactions within and across them. 

Convenience seekers take in more yearly income than the other two connected consumer groups, with 46% of them earning greater than $100,000 a year. 

This group also seems to be the most financially stable, with 37% of this group reporting they do not live paycheck to paycheck. Convenience seekers have both the greatest appetite for connected experience and also for transacting inside of a single ecosystem, which means they have both the interest and spending power to transact with a single, super app ecosystem.  

To learn more about these consumer groups, download your free copy of PYMNTS new Connected Consumer report.