Bump Teams With Mastercard, Highnote to Help Creators

With the global creator economy expanding, financial services platform Bump has teamed up with Mastercard and card issuer Highnote to launch the Bump Creator Card.

The card, announced Wednesday (Nov. 16), is designed to break down financial barriers facing independent creators face while helping them build brands and businesses.

“The global creator economy has expanded over recent years and is believed to include approximately 200 million creators,” Bump said in a news release.

“This rapid growth has uncovered the need for creators to use a solution like Bump to receive access to tailored financial services that can support, monitor and track how much money they make from assets like royalties and publishing rights, as well as discover all sources of income so that creators have a true understanding of how much money they are making.”

James Jones Jr., Bump’s co-founder and CEO, said the company uses a proprietary income discovery technology to find all sources of income for creators and predict future income.

“We do this with creators’ best interest in mind so that they don’t need to worry about the loss of ownership of their royalties, catalog, master recordings, or publishing rights,” he added.

The launch comes as social media platforms are increasingly relying on creators to drive eCommerce. Last week YouTube launched its “From YouTube to You” project, which includes a series of videos, live streams and Shorts featuring popular creators who curate gift recommendations and exclusive product drops and deals.

Earlier this year, the platform said it has paid out more than $30 billion to various creators in the past three years.

This week American Express teamed up with TikTok for the “#ShopSmall Accelerator,” a program to help small businesses reach the Gen Z users who flock to TikTok’s platform.

The program allows business owners to hear from TikTok lifestyle creators and business owners on how they can use the social media platform as a search engine, improve user engagement and tap into trends, hashtags and communities.