Consumer Insights

Consumer Insights
Uptick in Inflation Impacts Nearly Every Consumer Despite Age, Earnings 
March 12, 2024

News this week that inflation inched up slightly in February is bad news for U.S. consumers, but if there’s any consolation, most say they saw it coming.   When PYMNTS Intelligence surveyed nearly 4,400 U.S. consumers for “New Reality Check: The Paycheck-to-Paycheck Report: Why One-Third of High Earners...

Consumer Insights
Nearly Three-Quarters of Retail Customers Consider Deals When Choosing Merchants
March 12, 2024

As ongoing economic challenges have continued to affect consumer behavior, PYMNTS Intelligence finds that deal-seeking behavior has long since become mainstream. By the Numbers PYMNTS Intelligence’s study last year, “Consumer Inflation Sentiment Report: Higher Prices Fuel a Deal-Seeking Competition,” drew from a survey of more...

Consumer Insights
Savings Drop Threatens Consumers Ability to Handle Emergency Expenses
March 04, 2024

Consumers are now saving less money for the proverbial rainy day than they were a year ago. The personal savings rate in January was 3.8%, which was higher than December’s 3.7% but still below the 4.8% consumers were socking away last summer. The trend may not ring...

Consumer Insights
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on how consumers shop, but failing to fully understand a customer’s needs can result in offers that...

Consumer Insights
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage,” created in collaboration with Banyan, drew from a survey...

Consumer Insights
Consumers’ Retail Inflation Expectations Are Beginning to Ease
February 16, 2024

As consumers look ahead to the rest of the year, many are not as concerned about retail inflation as they once were. By the Numbers This month’s installment of the PYMNTS Intelligence “Consumer Inflation Sentiment” series, “Consumers Cautiously Spend More Amid Lower Inflation,” drew from...

Consumer Insights
Consumers Increasingly Trade Down to Less Expensive Retailers
February 14, 2024

While many of consumers’ cost-conscious behaviors in response to inflation are easing slightly, retail shoppers are increasingly switching to lower-cost stores. By the Numbers For the January edition of the Consumer Inflation Sentiment series of reports, “Consumers Shop Secondhand Stores as Often as Other Retail,”...

Consumer Insights
Private-Label Card Pressures May Signal Spending Pullback
January 30, 2024

Where there’s smoke, there’s fire, goes the old aphorism. In the credit card space, and within the private-label subset of that industry, the flames are not here yet, although wisps are curling from the sector. The spate of earnings from the likes of Capital One,...

Consumer Insights
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are more interested in receiving personalized offers without monetary incentives. This evidence is contrary to the fact that Gen Z, as...