The next fight for consumer loyalty may start before checkout, when shoppers are still deciding what belongs in the cart. A new PYMNTS Intelligence report, “Embedded Offers: The Billion-Dollar Opportunity Inside Recent Consumer Spending,” produced in collaboration with FIS, finds that many consumers are not ignoring...
Subprime consumers are often viewed through a narrow credit-risk lens. PYMNTS Intelligence’s “Who Is the Subprime Consumer? A Behavioral Profile” shows a different picture: a large, steady and measurable part of the U.S. consumer economy that is changing how it uses credit, installment products and...
The clearest sign of consumer strain may not be what households are cutting, but how many different ways they are trying to keep up. That is the central takeaway from “Generations Under Pressure: How Younger Consumers Are Coping With Higher Living Costs,” the latest PYMNTS Intelligence Generational Pulse...
The gas price spike drove the University of Michigan’s Index of Consumer Sentiment to the lowest level recorded in its over 73-year history. The index declined by 3.5 points in April, dropping to 49.8, amid the rising prices caused by the Iran war, according to the...
“The Resilience Deficit: Labor Workers in an Automated Economy,” the April 2026 edition of the “Wage to Wallet Index,” is a collaboration between PYMNTS Intelligence, WorkWhile and Ingo Payments. It examines how artificial intelligence and automation are reshaping the economic and job outlooks for lower-income...
Busy parents may be giving global digital commerce its clearest growth signal yet. The data makes a strong case for why merchants should pay attention. That is one of the more actionable findings in “The 2025 Global Digital Shopping Index: The Rise of the Mobile...
Picture two families living four miles apart in the same mid-sized American city. Both earn about $85,000 a year. Both have two kids in elementary school. On paper, they are demographic twins. The first family lives in a neighborhood where the zoned public school has...
Millennials are learning to manage a pileup of costs all at once, and PYMNTS Intelligence data suggests that balancing act is becoming harder even during what should be their prime earning years. That is the central takeaway from the March 2026 PYMNTS Data Book, “The Millennial...
A flat tire, a broken appliance or an urgent dental bill may look like a routine household problem. But for a growing share of Americans, small financial shocks now hit with the force of a crisis because there is little room left in the monthly...