Consumer Insights

Consumer Insights
Corporate Earnings Confirm PYMNTS Data on a Cautious but Active Consumer
March 04, 2026

Corporate earnings releases and conference calls often serve as a real-time test of economic narratives. Management observations offer insight into how consumers behave at the checkout counter and whether they are clicking buy buttons on their devices and computers. The most recent round of earnings...

Consumer Insights
FinTechs Target Budget Stress to Meet Affordability Crisis
March 04, 2026

There’s an affordability crisis rocking households in the United States. Housing, insurance, healthcare, childcare, transportation and other categories once expected to scale gradually with income have instead shifted upward in step changes, all while wage growth remains uneven and employment stability more fragmented. Data from...

Consumer Insights
Why Income Gains Don’t Always Boost Spending
March 03, 2026

As the PYMNTS audience saw in Monday’s newsletter (March 2) there’s some wisdom to be gleaned from crowds. The occasion was the launch of the PYMNTS Consumer Expectations Index, a new report that’s built to close the blind spots in legacy sentiment gauges, it blends...

Consumer Insights
The Three Blind Spots in How Consumer Sentiment Is Measured
February 26, 2026

In March 2020, government officials and epidemiologists were telling Americans to brace for a two-month shutdown. PYMNTS Intelligence went into the field and asked 1,923 consumers directly what they thought. They said five months. In May 2020, the experts said recovery would come by fall....

Consumer Insights
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
February 24, 2026

Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday (Feb. 24). The organization’s Consumer Confidence Index rose by 2.2 points in February to 91.2 after dropping in January, according...

Consumer Insights
Consumer Spending Stays Strong Despite Slower Income Gains
February 20, 2026

Consumers continue to shoulder the expansion of the U.S. economy, even as late-year data reveal a more deliberate spending posture and a softer pace of overall growth. Income Growth Moderates as Spending Holds The Bureau of Economic Analysis data for December, released Friday (Feb. 20),...

Consumer Insights
Everyone Has a Side Hustle Now. Not Everyone Has the Same Reason.
February 20, 2026

Job security may be improving across the U.S. workforce, but financial confidence tells a more divided story. “Wage to Wallet™ Index: Side Work Patterns in the Labor Economy” explores how roughly 60 million hourly workers earning $50,000 or less annually are navigating rising costs, uneven...

Consumer Insights
CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures
February 13, 2026

If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Executives outlined purchasing behavior shaped by sharper value sensitivity, selective trade-offs...

Consumer Insights
35% of Consumers Plan to Use Tax Refunds to Boost Savings
February 09, 2026

Tax season officially began on Jan. 26, and refunds are already starting to reach consumers’ accounts this month. While the arrival of refunds is annual, the expectations surrounding them remain grounded, shaped less by intent to splurge than by routine financial planning and household budgeting....