Consumer Insights

Consumer Insights
Cyber Monday Spending Forecast to Climb 6% With AI’s Help
December 01, 2025

American consumers are projected to spend $14.2 billion for Cyber Monday. That’s up 6.3% from 2024 and follows record levels of eCommerce shopping on Black Friday, Reuters reported Monday (Dec. 1), citing Adobe Analytics data. As Reuters noted, the all-time high of $11.8 billion in...

Consumer Insights
Consumers Lean on Installments to Manage Black Friday
December 01, 2025

Consumers approached Black Friday with a clear priority: stick to a budget while finding ways to stretch purchasing power. The PYMNTS Black Friday 2025 report shows that even with 151 million shoppers turning out, down 7% from last year, the headline stability in spending masked...

Consumer Insights
Black Friday Sales Tick Up Amid ‘Uncertain Environment’
November 30, 2025

American consumers upped their spending slightly during Black Friday amid an uncertain economic landscape. That’s according to preliminary insights from Mastercard SpendingPulse issued Saturday (Nov. 29), showing a 4.11% increase in retail spending on Black Friday (Nov. 28) compared to the same day in 2024....

Consumer Insights
Legacy Identity Systems Push Billions Out the Back Door
November 28, 2025

Identity makes the world of commerce and payments go ‘round. But its fundamental role in driving modern customer experiences and defending against fraud can often fade to the background. Many companies have treated identity the way they treat insurance policies, office leases, or compliance filings:...

Consumer Insights
Fed’s Beige Book Flags Consumer Spending Slide
November 26, 2025

The Federal Reserve’s final Beige Book of the year points to a noticeable cooling in sentiment as businesses and consumers end 2025 on more cautious footing. The report, covering activity through mid-November, shows softening demand, increased price sensitivity and widening signs of strain across lower-...

Consumer Insights
Retailers Lean on Digital as Cost Pressures Rewrite Q3
November 26, 2025

The latest earnings from Kohl’s, Burlington Stores and Dick’s Sporting Goods, all released Tuesday (Nov. 25), show a consumer who is still spending but doing so in tighter, more income-constrained ways. Management across all three retailers described households stretching paychecks, delaying seasonal purchases and focusing...

Consumer Insights
US Consumers Cautious but Still ‘Fundamentally Strong’
November 23, 2025

American consumer spending is still going strong, at least at some retailers. As The Wall Street Journal (WSJ) reported Sunday (Nov. 23), shoppers continue to flock to where they see value, as shown by strong earnings from the likes of Walmart, Gap and TJX, parent...

Consumer Insights
Paycheck-to-Paycheck Strain Sharpens Retail and QSR Spending Gap
November 21, 2025

Earnings season is offering one of the clearest pictures yet of a consumer base moving in two directions. Households with stable incomes continue spending, especially on essentials and value-driven purchases. Meanwhile, paycheck-to-paycheck consumers, many of whom rely on hourly, gig or mixed-income work, are tightening...

Consumer Insights
Consumers Lose Ground in Holiday Shopping Season Even as Paycheck Stress Briefly Eases
November 20, 2025

As the annual holiday shopping ritual ramps up, consumers’ finances are less robust than they might appear. Last month, PYMNTS Intelligence surveyed more than 2,100 U.S. adult consumers for the most recent installment of the New Reality Check: The Paycheck-to-Paycheck Report series, “Income Instability is...