Consumer Insights

Consumer Insights
Labor Economy Workers Remain Resilient Despite Higher Costs
November 12, 2025

PYMNTS Intelligence has documented that the Labor Economy remains central to U.S. growth, acting as a contributor to GDP, job creation and retail demand. The Labor Economy represents 36% of the workforce and 15% of spending. And while inflation and tariffs continue to test budgets, consumers...

Consumer Insights
Conference Board: Americans to Spend Less This Holiday Season, Prioritizing Budget and Value
November 11, 2025

Consumers will be approaching holiday gift-giving with more restraint than last year. According to the latest Holiday Spending Survey from The Conference Board, the average consumer plans to spend about $990 on holiday-related purchases. This figure represents a 6.9% decrease from $1,063 in 2024 and...

Consumer Insights
Gen Z Out-Saves Older Generations by 28%
October 31, 2025

The most revealing statistic in The Gen Z Decoder Ring isn’t that Generation Z racks up 425 digital activity days each month, more than double that of baby boomers, but that the number has started to decline. PYMNTS Intelligence finds Gen Z’s daily app use fell 7% between...

Consumer Insights
Procter & Gamble Says Its ‘Very Strong Price Ladders’ Serve All Consumer Cohorts
October 24, 2025

Procter & Gamble is seeing a split in the shopping habits of consumers, with some buying the company’s products in bulk and others looking to spend only a small amount at a time. The consumer packaged goods (CPG) company, whose brands include Tide, Pampers, Oral...

Consumer Insights
Gen Z Balances Savings Goals and Financial Stress
October 22, 2025

The financial pressures squeezing American households are hitting the youngest adults with particular force. As inflation, high rent and debt burdens continue to weigh on budgets, even disciplined savers are finding it difficult to build meaningful financial cushions — and Gen Z, despite its efforts...

Consumer Insights
Gen Z’s Spending Power Gives Issuers a Holiday Boost
October 20, 2025

Earnings season so far suggests that U.S. consumers still have a willingness and capacity to spend, even amid persistent economic uncertainty. Credit and debit cards remain the tools of choice to sustain that spending. Younger consumers are emerging as an increasingly important source of that...

Consumer Insights
Goldman Estimates Consumers Will Pay Half of Tariff-Related Costs
October 13, 2025

It is now broadly accepted that U.S. households have already been absorbing at least some portion of trade war costs. But Goldman Sachs’ latest modeling suggests the burden is a heavy one. In a recent client note widely cited on Monday, Goldman economists estimate that...

Consumer Insights
Resilient but Restrained: Q3 Data Shows Consumers Tightening the Belt
October 10, 2025

Earnings season is dawning for the third quarter, and the first corporate scorecards from Delta Air Lines, Levi Strauss and PepsiCo revealed a consumer who is still spending—but with discernment. From air travel to denim to beverages, consumers in the United States are trading off,...

Consumer Insights
14% of Americans Say Homeownership Drives Their Paycheck-to-Paycheck Strain
October 10, 2025

Owning a home has long been shorthand for financial stability. Today it’s often the opposite. The July edition of PYMNTS Intelligence’s New Reality Check: The Paycheck-to-Paycheck Report, “The Adjustable-Rate Reckoning: How Homeownership Is Pushing Millions Paycheck to Paycheck,” finds that 14% of consumers living paycheck...