Consumer Insights

Consumer Insights
Subprime Consumer Resilience Tested as Earnings Season Approaches
October 03, 2025

Consumer spending in the United States has proven resilient through a volatile year, but cracks are emerging at the low end of the credit spectrum. With third-quarter earnings season beginning later this month, the performance of the nation’s biggest banks will provide new details on...

Consumer Insights
BNPL Growth Softens Tariff Impact on Higher Retail Prices
September 29, 2025

Consumer spending has remained resilient, but inflation expectations are inching higher, creating new challenges for retailers as they prepare for the holiday shopping season. PYMNTS’ recent reporting shows that while households continue to spend, sentiment data suggests consumers anticipate higher prices at the register. Merchants...

Consumer Insights
Consumer Sentiment Slide Points to Spending Shifts Ahead
September 26, 2025

Consumer sentiment has always been more than a mood measure. It shapes how households decide whether to spend, save or delay purchases, and even how they think about the security of their jobs. The University of Michigan released its September consumer sentiment data Friday (Sept....

Consumer Insights
Study Shows Gen Z Saving Harder Even as Costs Rise
September 25, 2025

Along with home ownership, a longstanding pillar of the American dream is that each generation should outshine the previous one in economic well-being. Young adults in the cohort known as Generation Z, now aged roughly 18 to 28, show signs of building the financial habits...

Consumer Insights
Nearly 3 in 4 Paycheck-to-Paycheck Households Didn’t Start Out That Way
September 24, 2025

For millions of consumers in the United States, living paycheck to paycheck isn’t a permanent sentence. The surprising angle of new research is that most consumers in this tight-budget category once enjoyed greater financial stability and that history shapes whether they believe they can escape...

Consumer Insights
BLS Reschedules Consumer Spending Report Without Explanation
September 21, 2025

The Bureau of Labor Statistics (BLS) is postponing its annual consumer spending report. The announcement Friday (Sept. 19), presented without explanation, follows President Donald Trump’s recent firing of the bureau’s head. “The 2024 Consumer Expenditures annual data release scheduled on September 23, 2025, will be...

Consumer Insights
Banks Face Loyalty Crisis as Gen Z Trades Institutions for Influencers
September 17, 2025

The financial lives of Generation Z are unfolding in a universe that looks increasingly alien to traditional banks. For decades, checking accounts and passbook savings were the entry point for young customers, anchoring relationships that might eventually blossom into mortgages, auto loans and wealth management....

Consumer Insights
46% of Once-Stable Consumers Now Live Paycheck to Paycheck
September 15, 2025

A growing number of consumers in the United States are living paycheck to paycheck, not because they earn too little, but because of how their financial pasts and perceptions of the future shape how they spend and save. The August edition of PYMNTS Intelligence’s New...

Consumer Insights
Consumer Sentiment Plummets for Lower-Income Households
September 12, 2025

Consumer sentiment in the U.S. has taken another sharp downturn, as September’s preliminary data from the University of Michigan signals mounting anxieties over tariffs, inflation and the labor market. This latest drop in optimism—now at its lowest point since May—highlights a growing sense of caution...