Intros Asset Management Service, Plans DeFi Product is launching an asset management service that will cater to institutional investors and is also developing a product to manage exposure to decentralized finance (DeFi) coins, Bloomberg reported on Wednesday (April 6).

The DeFi product will be connected to apps that facilitate trading, borrowing and lending without intermediaries, Chief Strategy Officer Charlie McGarraugh told the news outlet.

The new asset management service, called BCAM, will enable the company to double down on institutional investors. BCAM will also cater to family offices and people with a high net worth.

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BCAM was developed with investment firm Altis Partners and tracks the price of Bitcoin against the dollar. It also offers an “algorithm-based risk-managed exposure” tool to lower the volatility that Bitcoin investing.

“Like everything in crypto you won’t know until you try,” McGarraugh said. “But like with everything in crypto, we think we are growing into the clear blue sky. It’s a big opportunity.”

Last week, was valued at $14 billion following a Series D funding round led by Lightspeed Venture Partners with major participation from Baillie Gifford & Co. The company’s previous funding was in March 2021 of $300 million. Before its Series D round, which didn’t reveal a dollar amount, the company raised $490 million in total capital. bought Altonomy’s crypto OTC desk last month, a deal valued at $250 million in cash and stock. The deal gave a large bucket of institutional clients, $8 billion in loan originations and $15 billion in lifetime trading volume related to institutions, McGarraugh told Bloomberg.

Founded in 2011 by Benjamin Reeves, President Nicolas Cary and CEO Peter Smith, has 37 million verified users with 82 million wallets. It has transacted over $1 trillion, according to its website.