Inside Visa’s Innovation Center

The OMC is Visa’s 112,000-square-foot innovation center located at the base of Market Street in downtown San Francisco.

Visa says the goal of the center is to provide a collaborative space for Visa’s tech experts, clients and payments innovators to build the next generation of commerce applications.

“It’s an approach of being open and collaborative. [We’re] open to all kinds of stakeholders and collaborators; merchants, issuers, acquirers, startups, governments,” said Vijay Sondhi, SVP of Innovation at Visa. “We bring these partners into the innovation center and we work with them. We roll up our sleeves, we start developing rapid prototypes, we use design thinking … and we do all of that in a matter of days or weeks.”

Two such examples are displays that connect consumers with retail in new and creative ways.

Visa’s “Everywhere Shop” allows people to locate, select and pay for products entirely on their mobile phones.

And, its “super-connected car” turns a vehicle into a commerce platform that includes payment.

“You can get into a car, sign a document such as the leasing contract or insurance with your finger, all in about 2 seconds,” Sondhi said. “You can then tokenize your car by tapping the dashboard with your phone. The car is now ready to be a payment device for tolls, DMV, insurance, oil changes … you name it”

Visa hopes these initiatives promote a culture of innovation across the company.

“Our goal here at Visa is to have the best of both worlds. We want to be able to work in a large company that has scale and resource, but work in a nimble fashion the way a startup would,” Sondhi said.


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The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


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