Innovation

StubHub Rolls Out App For Apple TV That’s More About Browsing

StubHub, the online marketplace for buying and selling tickets to events, announced on Monday (Oct. 3) the launch of its first ticketing app for Apple TV.

The new app for Apple TV is designed less to be about transactions and more about encouraging people to browse and find events nearby or around the U.S., StubHub said in a press release announcing the new app. The app takes advantage of a larger-format TV screen to show event imagery within StubHub’s new look and feel. StubHub said the designers and engineers had to think about new use cases for Apple TV when designing the app and create it for the person who isn’t sure what they want to do or for those who need a little push to get out of the house. StubHub said the design was tested through several rounds of user feedback.

“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product, in the press release. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery, and the result is an engaging look and feel that maximizes event imagery and seat maps and is highly intuitive to navigate.”

StubHub said it was important to be everywhere its customers are, and that means being on multiple screens and through multiple devices. StubHub noted that, over the next few years, mobile will account for more than 50 percent of digital tickets purchases and that 52 percent of concertgoers use their mobile devices to look up details about shows.

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