Mobile Applications

Walmart No. 1 Downloaded US Shopping App On Black Friday

Walmart Was No. 1 Shopping App For Black Friday

Despite Amazon’s claims that this year’s Cyber Monday was the biggest shopping day in its history, Walmart had the No. 1 shopping app in the U.S. for the first time ever, according to a report.

The app previously peaked at No. 6 during Thanksgiving out of all apps in all categories. Walmart was also the most installed shopping app on the App Store on Black Friday with about 113,000 new downloads, a year-over-year increase of 23 percent.

This is also the first year that Amazon’s app didn’t top the list, although it was a close second with 102,000 first-time downloads, a 10 percent decrease from the previous year.

The remainder of the top 10 was rounded out by Target, Best Buy, GOAT, Nike, Kohl’s, Wish, Macy’s and Adidas. All 10 apps showed growth of 11 percent year over year, for a total of 527,000 downloads. The shopping category as a whole saw the most downloads since its inception in 2015, at 28.8 percent of all downloads.

First-time downloads in the shopping category went up 8 percent year over year, with a total of 1.8 million. When rankings were changed to show global downloads, however, Amazon still came out on top, which lines up with the company’s claim that it had its biggest day ever.

Amazon said people bought “hundreds of millions” of products between Thanksgiving and Cyber Monday, and that “millions more” bought Amazon products like the Fire TV Stick and the Echo Dot. Walmart said millions of consumers participated in Black Friday sales, both online and in-store.

Walmart may have found an edge by focusing on the in-store customer with the app’s design, adding features like an in-store map and “Check out with Me,” which allows customers to complete their transactions with store workers in the aisles of instead of using traditional checkout stations.


New PYMNTS Study: Subscription Commerce Conversion Index – July 2020 

Staying home 24/7 has consumers turning to subscription services for both entertainment and their day-to-day needs. While that’s a great opportunity for providers, it also presents a challenge — 27.4 million consumers are looking to cancel their subscriptions because of friction and cost concerns. In the latest Subscription Commerce Conversion Index, PYMNTS reveals the five key features that can help companies keep subscribers loyal despite today’s challenging economic times.